Creative Direction & Brand Strategy

Premier Cru

Brand concept work for an upscale members-only wine club

Premier Cru is the brand concept for a members-only club for wine lovers, including visual language that can carry through digital marketing and environmental brand elements.

A tactile stationery suite sets the tone for a brand where familiarity meets luxury.

Interchangeable brand marks lend themselves to playful opportunities across internal and external channels.

The splash page for the member website showcases the brand's color palette and future photography direction.