Creative Direction & Brand Strategy

Spanx Summer '18

Creative direction and deliverables for Spanx Summer 2018 omnichannel marketing campaign

The Summer 2016 campaign boasts the relaunch of Spanx Active, with animated imagery amplified by dynamic type and graphic treatments.

The Summer 2016 campaign boasts the relaunch of Spanx Active, with animated imagery amplified by dynamic type and graphic treatments.

A full-page print ad features seasonal creative elements and new Spanx active product.

A full-page print ad features seasonal creative elements and new Spanx active product.

The Summer 2018 catalog marries handwritten callouts with seasonal lifestyle photography and a clean grid.

The Summer 2018 catalog marries handwritten callouts with seasonal lifestyle photography and a clean grid.

The Summer 2018 retail environment includes seasonal photography and a dimensional representation of the campaign's print ad.

The Summer 2018 retail environment includes seasonal photography and a dimensional representation of the campaign's print ad.