Creative Direction & Brand Strategy

Spanx Spring '17

Creative direction and deliverables for Spanx Spring 2017 omnichannel marketing campaign

Spanx shows its softer side in the primarily bridal Spring 2017 campaign, focused on the new Spotlight on Lace collection.

Spanx shows its softer side in the primarily bridal Spring 2017 campaign, focused on the new Spotlight on Lace collection.

Engaging group photography, illustrated graphics, romantic handwriting, and painterly accents bring a breath of fresh air to the season.

Engaging group photography, illustrated graphics, romantic handwriting, and painterly accents bring a breath of fresh air to the season.

The brand's showroom environment flaunts the Spotlight on Lace collection with dimensional mannequin displays and seasonal graphics.